This was set up as part of the global campaign by the UN to Turn the World Orange in a bid to eliminate violence against women and girls.
Spanning 16 days, the worldwide campaign took place between Friday 25th November and 10th December – with even major landmarks changing colour for the occasion, including various parliament buildings in Brussels, Greece and the UK, the Cunard in Liverpool, the Empire State building and the Secretariat building in New York.
We decided to support this initiative internally at Paycare by launching a competition where the team could come up with their own design for a handprint which incorporated one fact about gender-based violence.
We had some fantastic entries and are thrilled to announce Ben, Claims Team Leader, as the winner of the competition. His entry was simple, yet striking, with the fact ‘24,771 Dowry deaths have been reported in the last three years’. (Dowry murders are a brutal practice where a woman is killed by her husband or in-laws because her family cannot meet their demands for dowry – a payment made to a women’s in-laws as a gift to her new family).
All of the handprints we received have been made into a mural for the office, to continue raising awareness of gender-based violence all-year round.
Thanks to all of the team who took part, and to all of the companies, individuals and initiatives who also supported the campaign. To find out what it was all about, have a look at our previous blog