A new sponsorship for Motherwell Football Club has been announced, with the Steelmen bringing on board England-based health cash plan provider Paycare.
The first sponsor of its kind in Scotland, Paycare is a leading not-for-profit organisation which provides cashback on everyday healthcare costs, as well as wider mental, financial and physical support.
Paycare will become the club’s health and wellbeing partner, as well as being the official short sponsor, for seasons 2018/19 and 2019/20.
As former back of shirt sponsors of Wolverhampton Wanderers, Paycare is the first English organisation to sponsor a Scottish Premiership team, and the first health cash plan provider to promote its services in Scotland.
“After researching organisations sponsoring English teams, we came across Paycare through their sponsorship of Wolverhampton Wanderers and were immediately drawn to them,” Suzanne Reid, head of commercial and marketing at Motherwell Football Club, explained.
“Their not-for-profit status, ethos of giving back to the communities it serves, and the very nature of what they do to help people from a health and wellbeing perspective really resonated with us. We’re very much looking forward to working with them in the months and years to come.”
Paycare dates back to 1874 in Wolverhampton and was set up by the foremen of some of the city’s largest factories in a bid to protect their employees from crippling medical bills, and growing to become a leading provider in the UK.
It works with families, businesses and individuals to provide cashback on services from physiotherapy, reflexology and chiropody, to optical, dental, and vaccinations, as well as wider inclusive support such as a confidential counselling and support service, GP 24/7 app, Paycare Perks – an exclusive online discount platform – and Paycare Partners, which is a dedicated signposting service.
“We’re delighted to be sponsoring Motherwell Football Club,” added Kevin Rogers, CEO of Paycare. “Given their community ethos and as the Scottish Premiership’s only fully fan-owned club, as well as our drive to make a positive difference to the communities that we serve, our partnership was a natural next step with brilliant synergy.”
As a not-for-profit, Paycare has shared over £2.2m to-date with charities, causes and initiatives UK-wide by donating every spare penny not spent on enhancing its services to policyholders – seeing its stakeholders making a positive difference to their local communities.
“While we’re sad to be losing our back of shirt sponsorship for The Wolves following their promotion to the English Premier League, we are very much remaining a strong part of the club as proud continued sponsors of The Community Trust including sponsorship of the Rachel Heyhoe-Flint Accessible Lounge, and of course as a Wolves supporter through-and-through.
“We’re hugely excited about our new sponsorship of The Steelmen and of working alongside the fans and local communities to continue building on the club’s successes,” he concluded.
A well-respected and dedicated Health Cash Plan provider, Paycare has helped individuals and families protect themselves against everyday healthcare costs and bills for over 140 years.