The chairman of a Black Country football club has thanked Paycare as part of his end of season reflections.


We have been the first team home shirt sponsors of Darlaston Town (1874) FC since the start of the 2014/15 season – and this year saw their ground renamed The Paycare Stadium.


Since the partnership formed, we’ve seen the team promoted three times, and we’re delighted that they’ll be playing in the Midland Football League Premier Division in 2022/23 after winning 32 of their league games.


Among the highlights of 2021/22 were Andy Nicol breaking the club’s goal-scoring record with seven in one game, Jeevan Purewal gaining two international caps with the England Schoolboy U18s, and a record turn-out of 786 supporters for their semi-final play off win against Dudley Town.


They’ve enjoyed online success too, sharing their journey with an increasing number of social media and website visitors, and often featuring in the top 50 (and even the top 5) of the 28,000 football sites managed by website supplier Pitchero.


Thanking the management, players, committee and volunteers for their continued ‘inspiring’ hard work and support, Chairman Neil Chambers said:


“Never could I have dreamed nearly eight years ago on 9th August 2014 when we played our first game after reforming that we would be promoted to Step 5. It will be an honour to be Chairman of the club when we open next season at Step 5 for the first time in our long history.


“We are blessed to have such tremendous support from local businesses who sponsor and advertise with us.


“In particular Kevin Rogers and Sally Bromley from Paycare have been fantastic to work with since they became members of our family in 2014 and I was absolutely delighted that this season saw the ground renamed The Paycare Stadium, now affectionately referred to by many of our supporters as ‘The Paycare’.


“Long may our relationship with Paycare continue and may both parties continue to prosper.”


We’d like to thank Neil for his kind words, we’re very proud to be associated with the club and to continue watching their progress each year.


We know they’ll be working hard over the summer on projects at the stadium, and we can’t wait to see how they get on in Step 5 next season! 💙⚽