Paycare is proud to announce a new joint initiative with Motherwell Football Club which will see us provide free sanitary products within its stadium for fans, visitors and staff alike.

As proud official shorts partner and health and wellbeing partner of ‘The Steelmen’, we’re pleased to be contributing towards the cost of a trial at the club’s Fir Park stadium, where all 14 of its female toilets in the concourse area will be supplied with free sanitary products.

Many countries are calling for more support for women from low income backgrounds who cannot afford basic menstrual products and are victim to ‘period poverty’. This is said to affect one in 10 women aged 14 to 21 in Britain, and nearly one in five in Scotland.

Suzanne Reid, Head of Commercial and Marketing, explained: “As a fan-owned club, we’re immensely proud of our history and our commitment to inclusivity.

“Period poverty is a very real issue impacting many women from lower income families, and it can subsequently have a huge impact on the quality of their day-to-day lives. We’re pleased to be launching our trial to freely supply our female visitors with free sanitary products, kindly part-funded by Paycare, our official health and wellbeing partner.

“Feedback so far has been incredible, and we very much hope to implement it as a permanent benefit within Motherwell Football Club.”

The campaign follows similar initiatives launched by Celtic FC, which introduced free sanitary products within its stadium earlier this year, as well as the Scottish Parliament building, which provides free products for all staff and visitors.

Kevin Rogers, CEO of Paycare, added: “As a health cash plan organisation, we’re passionate about helping individuals access support for services they genuinely need, and we’re humbled to be part of such a vital project which is another step in a positive direction.”