Paycare has been selected as a finalist in the coveted Insurance Brand of the Year category of the Insurance Marketing and PR Awards 2017.

The awards, which are held annually, recognise and reward those organisations across the industry who have successfully remained connected to the markets they serve through their PR and marketing activity.  This year will see shortlisted companies recognised for their achievements across 14 individual categories.

In being shortlisted, Paycare was recognised for its efforts in utilising PR and marketing in a fresh and innovative way in order to both improve awareness and trust in its brand, and enhance engagement with staff, customers, and the wider community.

Kevin Rogers, CEO of Paycare, said: “We are absolutely thrilled to have been shortlisted for such a highly sought-after industry award as this, and are delighted that our hard work and commitment in ensuring positive engagement and connectivity with Policyholders, Stakeholders, and Partners, has been recognised in this way.

“Over the past 12 months, we have enjoyed phenomenal successes as a business, including not only the launch of our new branding and dedicated Corporate Centre, but the continuing efforts of our team in achieving some of the highest customer satisfaction scores in the industry and, of course, our ongoing charitable giving.  As the only Cash Plan provider to be shortlisted across all categories, we are hugely proud and I would like to thank the whole Paycare team for helping us to achieve this fantastic accolade.”

All winners will be formally announced at a dedicated ceremony in London on the 9th June.